Keyword

Keyword

Definition

Words or tags used to describe what the content is about. Keywords use natural language; they do not conform to any controlled vocabulary or subject heading classification.

Required?

No

Repeatable?

Yes


Guidelines #

In many cases, the item must be read or examined in order to determine appropriate keyword(s). Keywords serve two main functions: helping users locate the resource being described, and grouping similar resources in relevant search results.

  • Use lowercase, unless the keywords are proper nouns

  • Use plural forms of keywords, unless there isn’t a logical plural form

  • Keep keywords or phrases short

    • remove unnecessary articles
    • economize word order to make phrases as concise as possible
  • Use publisher- and/or author-supplied keywords when available for faculty content